From engines to anchors, this epic motor show is the region’s ultimate destination to shop, compare, and experience everything from luxury yachts and fishing boats to cars, trucks, SUVs, and EVs—all in one place. Designed with families in mind, the event also features hands-on fun and interactive attractions for all ages, including kid-friendly activities and photo ops.

With exciting additions like a Polaris off-road track, a Modern Luxury Lane, and the return of the always-popular Camp Jeep, the 2026 AutoBoative Show is a can’t-miss outing for car lovers, boat enthusiasts, and families alike.

What’s In Store for 2026

Polaris Power Sports Zone, the presenting sponsor of the Houston Boat Show, anchors an all-new adventure area packed with off-road thrills and rugged performance demonstrations.

Give Back Day, on Thursday, Jan. 29, the AutoBoative Show will shine a spotlight on 20 of Houston’s best nonprofits for guests to learn about volunteering or donating, and being part of these organizations. 

Test Driving: showcasing the latest electric, hybrid, and gas models, attendees can test-drive vehicles from Camp Jeep, Chevrolet, Ford, Stellantis, Subaru, and Toyota.

Expert-led Tours, for serious shoppers, journalists from the Texas Auto Writers Association will lead groups through vehicle options that fit their lifestyle and provide unbiased and knowledgeable information on each vehicle sector. 

Family Fun Activities, Modern Luxury Lane, and a Classic Car Collection return, with new interactive elements and photo ops.